AI & ML marketing solutions
Our rails & weight.
Your freedom & wings.
AI and ML marketing solutions, built from real production experience for your business and your users.
Modelling and automation solutions
Tailored data science and engine builds for growth, built in partnership with you.
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Brand Marketing
Measure the true return on your brand investment, separated from activation, in your sales.
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Marketing Mix
Optimise multi-channel spend and measure incremental impact with machine-learning mix models.
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Customer Lifecycle
Close leaky funnels and lift retention by finding your churn drivers and automating your customer journeys.
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Single Customer View
Find your sales and cost drivers by unifying customer data across marketing and non-marketing systems.
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Personalisation
Grow sales with dynamic recommendations and tailored experiences at scale, including in two-sided marketplaces.
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Retail Media
Open a new revenue line with targeted monetisation and automated ad-serving on your commerce platform.
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Affiliate Marketing
Drive sales or acquisition with offer-builders and offer management tuned to your objective.
Clients
Commercial outcomes delivered across modelling, data platforms and growth engines.
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MMM SaaS platform: ~$13B in spend under management, F500 clients across ~20 verticals.
- Generalised the Mutinex MMM formula, enabling automation, scale, and greater accuracy (<15% MAPE).
- Developed agentic automation of MMM model operations to cut costs and enable scaling.
- Built a sales wedge via open-sourcing the industry's first MMM evaluation suite.
- Rebuilt brand marketing modelling to enable accurate measurement of return on brand investment.
- Developed novel churn modelling product to close leaky sales funnels.
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Cashback platform, 20M members, $200M cashback.
- Built a scalable, low-cost data platform to enable sales-driving activities and scale.
- Built a single customer view for marketing automation, and identification of sales drivers and loss makers.
- Launched retail media capability, bringing in over $2M on launch.
- Launched personalised offers driving +52% purchases from the home page and +78% from EDMs.
- Enabled customer lifecycle automation through centralised and standardised customer segmentation.
- Set up 2 CoE (Centres of Excellence and Enablement) model for data democratisation, access to deep data in business.
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Technology and data consultancy for the Australian government.
- Developed a tool for identification of high-value individuals using online data.
- Driving customer engagement with a chatbot incorporating live customer data feeds.
- Solved a language translation problem with a novel search engine.
- Built classification of individuals via psychological/intent-indicator data pipelines.
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Online mortgage broker.
- Launched loanScore, brand asset, sales acquisition device, and customer-facing home loan assessment algorithm — Australian Good Design Award 2020.
- Built leadScore, a sales lead-prioritisation model that cut operations costs and provided higher visibility on sales operations.
- Built a data stack unifying ~20 data sources for automation of marketing, identification of key drivers.
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Privacy-centric AI search engine.
- Designed architecture for a privacy-centric AI search engine.
- Start-up development.
Get in touch
Message us on Zalo or WhatsApp and tell us what you're trying to solve. We'll reply within one business day and can meet by video call or in person in Ho Chi Minh City.
Prefer email? alexiy@luteus.co
Alexiy Charamko
Director
- Zalo
- +84 329 183 231
- +84 329 183 231
- alexiy@luteus.co
- linkedin.com/company/luteus-co
Registered office: Số 278 đường ĐHT02, Khu phố 4, Phường Đông Hưng Thuận, Thành phố Hồ Chí Minh, Việt Nam